High-Converting Ads on Facebook and the Superslim Project

ASO
Target
Mar 3, 2025

The Superslim project came to us with a request to increase product sales and attract a new audience of trainers to their product.

A marketing strategy was developed, based on which the main ways to attract a new audience were identified.

The first step was to optimize the app’s promotion in the App Store and Google Play. A/B tests were conducted to identify the most effective creatives, which in our case were creatives showcasing the app’s functionality.

Additionally, targeted ad creatives were developed for Facebook and Instagram. The focus was on simplicity and an easy-to-digest approach for the target audience.

As a result, we achieved strong performance, with the cost per new trainer registration at $1 in CIS countries and $1.5 in Europe and the US.

Moreover, we generated organic traffic from app store pages, making lead acquisition virtually free.

We also launched ad campaigns to attract new users interested in weight loss marathons. The cost per course sign-up was around $6, while the course price ranged from $15 to $20.

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