Mobile App for Video and Photo Streaming: Docast
At TrafficGuru, we got an interesting app for promotion—Docast. Its main feature is streaming videos or photos directly to a TV screen.
From a marketing perspective, the project turned out to be quite engaging. The client defined the key promotion platforms, and we focused on ASO, ASA, and Google Ads.
📊 App Statistics & GEO Promotion
For Google Ads, we developed a promotion strategy targeting the US and European countries, aiming to recover the cost of a $10 monthly subscription.
During the first months of cooperation, we achieved over 3,000 conversions, with a monthly ad budget starting at $5,000.
- Average cost per conversion: from $0.50 to $1.50.
We then scaled up the ad campaigns, which led to even better results.
📈 Results in ASA
We tested various hypotheses, targeting both broad keywords and exact match keywords.
- Budget: from $2,000 per month.
- Average cost per install: $1.26.
🌎 Key GEOs Generating Revenue
- USA, UK, Canada, Australia, and other countries.
Total revenue increased by more than 70% during our cooperation, reaching $30,000+ per month.
🚀 Current Project Status
Docast continues to grow and explore new expansion opportunities.
Recently, version 4.0 was released, covering even more devices.
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