Online Store for Bags and Backpacks by Gud.UA

Target
Mar 3, 2025

Gud – a well-known Ukrainian brand of bags and backpacks that captures the attention of customers worldwide.

The company approached us for a comprehensive setup of Google Ads campaigns. Our work began with an analysis of the niche and competitors. Then, we focused on semantic research and, within 3-5 days, gathered a large database of keywords.

Next, advertising campaigns were segmented by placements. The primary sources were Search and GDN, and later, YouTube was added. After segmenting ads and setting up Google Analytics, we launched the campaign.

🔹 Over 500 keywords were collected, including both high-frequency and mid-frequency ones.
🔹 The average cost of placement at the top of the search results was 30 UAH.
🔹 As a result of the campaign, we managed to get leads for 150-200 UAH, which aligned with the budget.
🔹 Afterward, the decision was made to increase ad budgets and scale the campaigns.

👉 Gud.UA – all about quality, style, and effective advertising! 🚀

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