Project for Promotion and Development: Superbody
Project for Promotion and Development: Superbody
The Superbody project was developed from scratch by the TrafficGuru agency. The primary goal was to create an optimal solution in the fitness industry— a product that would address the pain points and challenges of the target audience in the field of sports and fitness.
The project was designed following all major UI/UX development principles. A mobile app was created for iOS and Android, along with a fully functional website.
The core idea was to sell a fitness course developed by leading experts in the industry. As a result, the app was designed to be intuitive and minimalist, with a wide range of features and personalization options.
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A large-scale advertising campaign was launched across major platforms, including Google Ads, Facebook Ads, YouTube, and TikTok, with monthly budgets starting at $10,000. Below, we provide examples of the creative materials used in the campaign.
The creatives were developed based on the pain points of the customers, numerous hypotheses, and A/B testing.
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Key Performance Indicators (KPIs):
- Achieved a cost per acquisition (CPA) of $1.5 across the US and Europe.
- The cost per paying user in the app was $5, while the subscription price was $10.
A tremendous amount of work was done, leading to significant results.
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