Talent Search Project by Bithire: Targeting & LinkedIn
A promising project, Bithire, came to us for management. The main goal was to attract new users to the product.
🔹 Project Overview
Bithire is a platform for connecting candidates and employers with high-paying opportunities in the IT market.
📢 Our Approach
We focused on both organic brand promotion and comprehensive targeted advertising on Facebook and Instagram.
To attract a new audience through LinkedIn, we developed the following solutions:
- Created a large database of accounts.
- Engaged in outreach via direct messaging.
- Directed traffic to the website Bithire.io.
🌍 Target Markets
The campaign was primarily aimed at Ukraine, with test runs in the USA and Europe.
The traffic was virtually free, with expenses limited to proxies, servers, and account management.
📊 Results
- 8,000+ candidate registrations
- 150+ companies attracted candidates through the platform
We also optimized targeted advertising on Facebook and Instagram:
- Candidate registration cost in Ukraine: ≈$1
- Candidate registration cost in the USA & Europe: ≈$1.5+
The project achieved outstanding results, proving the effectiveness of a comprehensive promotion strategy! 🚀
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