Target and context for the Optic-Market project
A project in the military sector approached our agency, requesting an increase in orders through messaging and the website. We got to work immediately.
Initial Analysis & Audit
First, we conducted a comprehensive analysis of the project to identify its strengths and weaknesses. Additionally, we audited the existing advertising campaigns to evaluate their performance. After our assessment, we realized that we could improve the key metrics and decided to take on the project.
Creative Strategy & Advertising Campaigns
We developed over 50 creative materials for advertising campaigns on Facebook and Instagram, alongside launching Google Ads campaigns. The creatives were designed to focus on sales and high-demand products to maximize revenue.
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Collaboration & Results
We worked extensively with the sales and marketing departments, optimizing the strategy to drive conversions. As a result, we achieved:
- Messaging inquiries at a cost of just $0.33 per initiated conversation.
- Sales conversions averaging between $2–$3 per sale.
By scaling up ad campaigns and increasing the budget, we successfully expanded the project’s reach and boosted overall performance.
On Google, sales were for 100-150 hryvnias, which suited the client and we closed all sales on the site with a good profit.
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